Our goal in making 1stCollab was to let brands run high performing influencer marketing campaigns with as little execution work as possible. As a result, we designed 1stCollab to make it easy to:
Manage campaigns: Reviewing creators and content and providing creators with promo codes and product.
Monitor Progress: Understanding how many creators are at each step of the campaign process.
Access performance: Understand how different ad groups are performing relative to the budget that’s been spent and easily view the best and worst performing creators in each ad group.
Navigating 1stCollab
You can access the Brand Platform by going to 1stcollab.com/campaigns or by clicking “Campaigns” in the upper tab on 1stcollab.com once you're logged in.
You’ll be brought to a page that looks like the following:
Your left most nav will consist of the following sections:
Home. The area to see the most important information across all campaigns.
Tasks. This section will show all actions that the brand needs to take in the workflow-- from approving contracts to final confirmation of live content. More details can be found here.
Discover Creators. Tools used to discover creators for your creator sets. Example tools here include search and recommendations. See this sourcing guide for more details on how to source creators.
Creators. This section is where you can view and manage creators you've activated or saved to Creator Sets.
Content Library. A library showing all of your live content and content for which you have usage rights. Use this to organize your usage rights information to run ads with your influencer content or request additional usage rights. See this guide for more information on how to use the Content Library and manage usage rights.
Results. A section that gives you access to the metrics of your campaigns. You can view various data points such as your spend, the performance of the content that has gone live, and specifics like CPC, CPM, and views. A more detailed guide can be found here.
Campaigns. View information and manage different campaigns. This is also the area where you go to access different ad groups for a campaign. You'll also have access to your Creative Briefs, and your Creator Progress dashboard.
Product Guide. The area to access resources such as this guide and everything else you need to know to run campaigns on 1stCollab.
Settings. A place to edit information about your brand. See this guide for information on each setting.