Before you can get a campaign started, you'll need to first get your brand set up on the 1stCollab platform. This article will go over the details we need to begin outreach to creators.
Company Name
The trade name of the company (what your company is known as and how you’d like to appear in marketing content from creators).
Company Website
Your official company website. If no website is available, then the best link creators can go to to learn more about your company / product (e.g. App Store deeplink, Amazon Storefront, Instagram Profile…etc). Must be a URL.
Company Blurb
A short 3-5 sentence description of your brand, written in the 3rd person. We use this blurb to describe your brand to creators:
"1stCollab YC-backed is an AI-powered influencer marketer used by dozens of the world’s top brands such as Notion, Character AI, and Framer to run marketing campaigns with hundreds of the top influencers each week. Learn more about them at 1stcollab.com."
For more information about how to write a great brand blurb, see the section about in the Campaign settings page about the Brand Blurb.
Contact Information
Main Contact
The email address for the primary point of contact for your campaign. This should be the person who most frequently uses 1stCollab and is the strategic decision maker for how to execute the campaigns on 1stCollab. They will also be our primary contact in case there’s a blocker we need resolved for the campaign.
Billing Email
At the beginning of every month, we send an invoice via Stripe for charges incurred in the previous month (the payment we made to all creators who went live the month prior, along with our 1stCollab platform fee).
We send the Stripe invoice to the email address listed here. Please make sure that this email address is authorized to approve payments.
If using bill.com to pay invoices, please provide the bill.com email address associated with your company. For reference, our bill.com email is [email protected]
Other Member Emails
The email addresses of other people at your brand to whom you want to give access to your campaign dashboard.
Outreach Settings
In order to maximize response rates from brands, we send outreach emails to creators from the brand’s domain. As a result, we require that an email address be set up for us to use. The following fields enable us to use the provided email address:
1stCollab Email Address
⚠️ Please make sure that this is a fresh email account without 2FA (Two-Factor Authentication) set up yet, so we can set it up ourselves OR doesn’t have 2FA turned on for the account.
The email address for 1stCollab to use for outreach to creators. Our suggestion is to create a new email address at [email protected]. 1stCollab sends, receives, and analyzes a high volume of emails. Email accounts must be dedicated to 1stCollab; we cannot support personal or shared email addresses.
Before proceeding, please be sure:
This is an actual email account—not an email alias, forwarding email, etc.
This is a dedicated email account—not your email address, a shared inbox, etc.
Two-factor authentication is either disabled, or not set up yet.
1stCollab Email Password
The password used to login to the above email address.
1stCollab Email Provider
The provider for that email account. For:
Gmail / Google Workspace, please select Google.
For Outlook / Office 365, please select Microsoft.
Please let us know if you use another email provider.