Getting creators live requires work on the brand side. You can see a comprehensive list of all action items that we'll need from a brand in this article. Note that the article provides a comprehensive list and the vast majority of campaigns will only require a subset of these actions from the brand.
What to Expect
Running a campaign on 1stCollab is unlike running a campaign on any other platforms. We run a unique process in order to ensure that you’re working with the most relevant creators, getting the best prices, and allowing your campaign to scale.
First Campaign
Most brands run an initial test campaign to understand how our platform works and how we perform. A typical test budget is around $20k budget over two months. With that budget, we’ll usually aim to get around 30-50 creators live. Here’s a timeline of how that’d look and what’s expected from the brand.
Phase | Estimated Time for Brand | Outcome | Notes | |
Week 1 | - Complete onboarding - Activate 200 creators | 4 - 8 hours | - 1stCollab outreaches to 200 creators for the campaign | We want to outreach 5-10x the number of creators we eventually want to get live. This is for two reasons: - It allows us to get more bids from creators and negotiate more aggressively. - Not all creators will accept to join the campaign, especially for lesser known brands. |
Week 2 - 3 | No work | N/A | 30-50 creators in contract | 1stCollab spends this time outreaching to creators, negotiating with them, and finalizing contract details. |
Week 3 - 4 | Content Review for ~40 pieces of content | 3 - 6 hours | ~40 pieces of content approved to go live | Once creators go into contract, >90% of them will produce live content. |
Week 4 - 8 | Approve live for ~40 pieces of content | <1 hour | ~40 pieces of content live | Content usually goes live on a rolling basis. |
In all, expect to spend about 7-14 hours of time over the span of 2 months to get ~40 pieces of live content in a campaign.
The above are estimates for a typical campaign but results might vary. Some factors that might impact of the above timeline include:
Brand recognition. Industry leaders and well known brands tend to have an easier time recruiting creators. Startups and newer brands will require more outreach, since many creators don’t work with brands they aren’t familiar with.
Creator vertical. Highly technical or high demand creators, such as AI software engineers or physicians, will be very expensive (>$100 CPM). Broader targeted creators, such as college students, will be cheaper and faster to work with.
Complexity of creative. Highly scripted, short content that creators can make immediately will have higher accept rates than very open ended, longer form content that requires creators to have significant hands on experience with the product.
Whether concept or content review is enabled. Modes that require more action items on the brand side (such as additional reviews and checks) will naturally run more slowly than campaigns that are not blocked on any brand reviews.
Based on how the early stages of the campaign go, we might need to spend extra time sourcing or contracting with creators, for instance. It’s important to keep in mind that even micro-creators will get dozens of inbound emails from brands asking them to join their campaign, so it can take time and iterations to understand how difficult it will be to get creators into contract.
Campaigns Long Term
As campaigns continue to run, new creators are activated more on a rolling basis, and new content will continuously come in. Assuming a brand continues to spend ~$10k on the campaign each month, here’s what a typical month of work for the brand would look like:
(optional) Activate 50 new creators (~1 hour)
Review 20 content drafts (~2 hours)
Approve 20 pieces of content to go live (~15 minutes)
Total time: ~4 hours hours
Note that the longer a campaign runs, the more efficient we’ll get at converting sourced creators to contract because a) our recommendation accuracy improves and b) because some deals will be repeat deals with high performing creators. Therefore, brands should see continuously better throughput with less time spent the longer a campaign runs.
Other Logistics
Billing and Invoicing
Starting a campaign is free and we won’t charge you until content has gone live.
At the end of the month, we’ll send you an invoice via Stripe for the content that’s gone live for that month to the email address listed in the billing email address of your brand settings.
Finally if you have any questions about the invoice, please don’t hesitate to reach out to [email protected].