Overview
When onboarding to 1stCollab, you'll be asked to agree to the brand terms before starting a campaign.
These terms are intended to help ensure that the campaign process can run smoothly for both brands and creators. Please make sure to review each of the terms and ask any questions that arise after reviewing them. The following document explains some of these terms in more detail.
Completing Tasks / action items in a timely manner
This article outlines the the required Tasks and action items needed to run a campaign. We require specific turnaround times in order to keep the campaign running smoothly and ensure that creators are able to stay on time for the campaign. As a result, if a deadline for a Task passes, we reserve the right to take actions outlined in this article for each contract.
Adhering to 1stCollab content feedback guidelines
In order to ensure to ensure that creators also have a good experience on the platform, there are certain restrictions that we place on the brand when doing content review. Brands violating these restrictions will give 1stCollab the right to automatically approve creator content.
Brands are limited 1 round of major revisions and 1 round of minor revisions. This means that brands can ask creators to reshoot or redo portions of their videos just once.
Brands are required to provide feedback in a timely manner. Expected turnaround times and auto-approve are defined here. This is to ensure that creators can complete their contract in a timely manner and plan their content calendars accordingly.
Brands cannot require creators to introduce new talking points or themes in their content that is not present in the creative brief. For instance, brands cannot receive a video draft and then ask brands to add a completely new talking point that wasn’t already in the creative brief.
Brands are not allowed to make major changes their creative briefs once a campaign is live. This is to avoid creators beginning to work on their creative based on one creative brief, and then seeing a revised creative brief after they’ve already made content based on a prior brief. In order to have creators make content for an updated brief, brands should create a new ad group with a new brief.
Final draft feedback cannot introduce new feedback points. When brands submit final feedback, the feedback is only allowed to reference prior feedback given by the brand and cannot introduce new feedback points. In other words, final feedback is used only to identify feedback that was missed by the creator.
All content feedback must be submitted through the 1stCollab content review tool. 1stCollab will only enforce feedback submitted through the tool.
Working with the same creator multiple times
Our goal at 1stCollab is to optimize your campaign spend to maximize your performance objectives. This will oftentimes mean working with high performing creators multiple times, especially as campaigns run longer. We do this for a number of reasons:
Better performance. Working with creators who have previously proven they drive performance helps optimize campaign outcomes. We’ve seen that the best performing marketing campaigns are always a combination of explore and exploit—consistently exploring new creators while continuing to partner with the creators who have a proven track record of driving results for your campaign and/or brand.
Bulk pricing. Creators will offer better deals on longer term, multi-deliverable agreements. Thus signing proven creators to long term deals helps optimize campaign spend.
Improved product affinity. Creators who work with the same brand over time are better able to authentically talk about the product features they find most useful. Some might even be able to describe the long term benefits of using a product.
That said, we always encourage you to consistently add new creators to your campaigns, either by activating new creators into your creator sets or creating new creator sets to test. Having as broad a range of candidate creators as possible to work with is beneficial to performance.
Creators not honoring their contract once we provide them product
Across the thousands of creators we’ve worked with, we’ve seen that >90% of creators who go into contract ultimately end up going live with their content. However, there are always cases of creators dropping out of the campaign or becoming unresponsive, despite multiple follow ups. As a result, there always exists the chance that you give creators access to your product or ship a product to a creator, but aren’t able to get live content from the creator.
Unfortunately, in cases where creators receive product but become unresponsive, we want to be upfront about the fact that there’s not much we can do in these cases other than prevent the creator from participating in future campaigns on 1stCollab.
Pausing a campaign
When you pause or end your campaign on 1stCollab, we’ll do our best to ramp down the campaign as quickly as possible and minimize the amount of additional spend on the campaign. However, at the time that the campaign is ramped down, we’ll need to continue to honor existing contracts as well as extend offers to creators with whom we’ve already agreed to terms with for the campaign. This is to ensure positive relationships are maintained between the brand and creators (as well as with 1stCollab).
As a result, depending on the state of a campaign, fully ramping down a campaign may take up to 60 days and there might be additional spend depending on how many existing contracts and pending contracts there are.
In the event that the 1stCollab representative for the brand is unable to continue managing the campaign, 1stCollab will auto-approve all content from remaining and pending contracts.
FAQs
How can I make changes to my creative brief after my campaign is live?
How can I make changes to my creative brief after my campaign is live?
Generally changes are safe to make to the creative brief in the middle of a campaign but we ask that you first double-check with us before making them. At a high level, it’s ok to add more to a creative brief (except more “Dos” / requirements), but far riskier to remove options from the brief.
In cases where major changes are required in the brief or there are parts that need to be removed, we generally suggest that you create an ad group with a new brief and ramp down the existing ad group to switch creators over to a new brief.
I want to do a more custom partnership with a few creators that I worked with on the campaign. How do I do that?
I want to do a more custom partnership with a few creators that I worked with on the campaign. How do I do that?
Just let us know! We have no problem with putting you directly in touch with any creator in your campaign to discuss custom partnership opportunities.
I’m in contract with a creator, but I’m not a fan of their content. What can I do?
I’m in contract with a creator, but I’m not a fan of their content. What can I do?
In general we’ll always suggest trying to move forward with the agreement in some way. Once a creator is contract for a campaign, we don’t have any means of forcing a creator to drop the campaign if they still want to participate.
In cases where the initial concept or video draft isn’t up to par with what you were expecting, we’d suggest giving feedback on their content to try and get them to produce content that aligns with your expectations. We’ve generally seen creators be pretty responsive to feedback, so we ask brands work directly with the creator on the content.