This article provides an overview of the campaign configurations when launching a campaign.

To launch a campaign, go to the campaign section of your Campaigns Dashboard, and click “New Campaign” in the upper right. In order to fully launch a campaign, you’ll need to complete the other steps of onboarding. In particular, you’ll need to create creator sets and a campaign brief in order to configure your Ad Groups.

To edit your campaign configurations, go to your Campaigns page and click on the pencil icon next to a campaign. You’ll then be able to view and edit configurations for the campaign.

Note that many campaign configurations will not be available to edit once your campaign is launched and we’ve started outreach to creators. To edit fields that are uneditable, please contact us about changing those configurations.

How your campaign will be displayed both internally in your dashboard and externally to creators.

Description of your campaign. Only used internally and not displayed to creators.

The goals of your campaign and how you’ll be measuring success along with specific numbers if you have those available. The objectives we support are listed below:

By default, we optimize your campaign for Awareness but will optimize for all Objectives you add to your campaign configurations.

The language the creators post in for your campaign.

The country of the creators for your campaign.

The total monthly budget you’ll want to spend on the campaign (including 1stCollab platform fees). The budget resets on the 1st of each month. So a $10k monthly budget means that we’ll spend up to $10k a month. Budget does not roll over, so even if there was remaining budget in the prior month, the next month's total budget would still be the monthly budget.

Our recommendation is to not have specific start and end dates to your campaign in order to allow us to support as broad of a range of relevant creators as possible (many creators are on strict content schedules). However, if there’s time sensitivity to your campaign (such as running a short term promo for Black Friday), then please let us know your campaign dates.

For higher priced creators, we want to give brands the opportunity to review the terms of an agreement before we present the agreement to the creator. Because these higher priced creators can take up a large part of a brand’s monthly budget, we want brands to be excited about these bigger agreements.

This threshold defines the point at which we’ll send these higher priced agreements for brands to review. So for instance, if you define a threshold of $5,000, it means that whenever our recommended price for a creator exceeds $5,000, we’ll send you the agreement to review first. These agreements will appear in the “Review Contract” section of your campaign dashboard.

The recommended threshold is to set this to be 30% of a brand’s monthly campaign budget. It’s not recommended to set this threshold to be too low (below 20% of a brand’s monthly spend), unless a brand intends to spend significant time reviewing agreements and negotiating with creators each day. Delays with responding to contract reviews will result in delays with getting creators live and having some creators drop out of negotiations.

Note: We do not allow you to set a contract review threshold below $1,000.

As creators are producing content, you’ll be given the option to review a creator’s content at different stages:

While it’s suggested that brands enable all reviews to maximize the input they have for each creative, there’s a tradeoff between the amount of time taken and how much input can be given. As a result, we allow brands to skip concept and/or video draft reviews if they want to take a more hands off approach to content production.

Note: across many hundreds of campaigns, we haven’t seen any difference in performance between brands that do content review. However, for brands that are particular how creators produce their content, we suggest they enable more review types to give themselves more control over the content production process.

For campaigns tracking traffic or conversions, this section gives you the ability to track lower funnel performance on your campaign using either referral links and/or promo codes. For best practices on deciding what measurement strategy will work best for your campaign, see this article.

Referral Link Type. We provide a number of different link types that you can use for your campaign:

Referral Link Template (only for Parameterized Links). For "Parameterized" links, we ask for a link structure with variables that we can generate and fill for each creator and deliverable. Parameterized links can include the following variables:

So for instance, if the following link template were added:

1stcollab.com/landing-page/?utm_source={platform}&utm_campaign=1stcollab&utm_content={creator_handle}

in a contract with MrBeast, that link will get filled out to look like the following: 1stcollab.com/landing-page/?utm_source=YouTube&utm_campaign=1stcollab&utm_content=MrBeast

Fixed Link (only for Fixed Links). The link to be used by every creator. Note that there can’t be any variables in this link type.

Promo Code Type. The type of promo code we expect. Supported types include:

Fixed Promo Code. The promo code to use for the campaign when promo code type is Fixed. This will be the code that every creator uses for the campaign.

Product access is useful when brands need to ship a product to a creator or provide a creator’s account access to paid software or software that can’t be easily trialed. Turn this on if your campaign falls into one of those buckets.

Description of Product

An example description of what you’ll provide a creator with product access. Example responses could include:

Information needed from the creator

That is what’s needed in order to provide a creator with access to the product. Some examples of what you might put into additional information if you select “Other” includes:

Information you need to send back to the creator

Information you need to send back to the creator to complete the product access request. An example here might be that after looking up the account information for a creator, you’ll need to provide them with a custom access or promo code to use to get access to your software product. In that case, please select “Access Code” in this field to provide creators with the necessary access code.

The list of formats and platforms we support are shown here. A few notes:

Usage rights allows you to use the content creators make as part of the campaign for paid ads. While you have usage rights on the content, you’ll be able to use the creative directly, boost the post, or use segments of the creator’s content in your ads.

Require usage rights upfront. Turning this will will mean that we’ll require creators give us usage rights for all content that goes live as part of the campaign. A few considerations with this option:

Usage Rights Duration

If you select that you want upfront usage rights, you’ll need to define the default usage rights duration length we’ll ask for from creators. Usage rights duration defines the length of time after the creators content goes live that you’re allowed to use the content for ads. Only predefined time lengths are supported, since TikTok only allows spark ad codes to be generated for predefined time lengths.

An ad group consists of one or more creator sets combined with one creative brief. In other words, it defines a set of creators and the creative they’ll be asked to create. Ad groups are useful because it allows you to compare performance across different groups (i.e. compare how different creator sets perform or how different creative briefs perform).

A collection of creators. Only creators you’ve activated from the creator set will be invited into a campaign.

Creator sets are usually organized by specific archetypes or themes (e.g. “Marketers”, “Busy Moms”, “PhD Students”, “Musicians”…etc).

A document that describes to the creator the type of content you want for the campaign. While brands can use any creative brief format, we suggest using our template. Briefs will usually include information about the brand, talking points, dos and do nots, as well as example content.

Email settings allow you customize the outreach message we send to creators. Please take the time to help us send great outreach messages to creators, as high quality outreach messages significantly impact how frequently creators respond, and subsequently, how many creators submit bids for your campaign and, ultimately, campaign performance. There are three text fields to fill out:

Once you’ve filled out the above three sections, click “Preview” to see exactly how your outreach email will look to creators. If everything looks good, press “Save” to save your email settings.

Here are some considerations to writing a great brand blurb:

Note also that you’ll need to write your brand blurb in plaintext. No formatting or linking allowed at this point. Here’s what a good sample brand blurb for an ad group might look like:

By default we’ll use the brand blurb defined in your brand settings, but we suggest writing an ad group specific brand blurb like the one above to maximize response rates.