Specifying creators for a campaign or ad group works more like Audiences on Google and Facebook than creating campaign lists on more traditional influencer marketing platforms.

On 1stCollab, a brand will create different Creator Sets. A Creator Set is a collection of creators (usually based on a particular archetype). These creator sets are then mapped to different ad groups, allowing brands to reuse creator sets across ad groups and campaigns and well as combine multiple creator sets for a specific ad group.

New creator sets give you different ways of organizing creators into groups for your campaigns. There are a few ways to create a new creator set:

There are two ways you can add creators into creator sets:

You’ll also be able to mark creators as “Existing Partners” (or "Off-Platform Creators"). We won’t reach out to creators you mark as existing partners to avoid potential confusion. You’ll be able to view your existing under Creator Sets in the Existing Partners view.

There are three ways you can save or activate creators to your creator sets:

Access Creator Search by clicking on the Discover Creators > Creator Search menu item in the left nav. From there you’ll be given the ability to search

Once you start typing, autocomplete results will start to show. The following search types are supported:

By default, filters around median views and follower count are active, which might limit search results. You can turn these filters off by sliding the median views and follower count filters all the way to the right. Some of the filtering options supported include:

Recommendations are turned on by default for new creator sets. To turn on recommendations go to your Creator Set management page, click on the pencil icon next to the creator set

You’ll then see a screen like the one below. Please take a few minutes to accurately fill out all the necessary fields accurately so that we’re able to source relevant creators for your creator set.

From there, make sure you toggle on “Enable Recommendations” to get recommendations.

Note: we’ll require that you first save or activate at least five creators into this creator set yourself before generating recommendations. This is so that we have some example creators to use to inform our recommendations.

When new creators are ready to review, you’ll see them in "Recommendations" section of Discover Creators. You’ll also get an email with the number of creators to review in your daily digest email.

You’ll also be able to access recommendations for any creator set by clicking on the creator set at the top of the page, next to the search bar. Creator sets with new recommendations will have a notification next to the name of the creator set.

On each creator profile shown in your recommendations, you’ll see 3 buttons, of which you can take action on.

There are three possible actions you can take for each creator:

You can also leave optional feedback in the text field available. This can help our team understand your reasoning behind approving or rejecting a creator-- which can improve our future recommendations to fit your criteria.

You can also manually add creators into a creator set. There’s a few reasons you might want to do this:

To manually add a creator, go to your Creators page and press "Import Creator" after selecting a creator set. You can also select a creator set first and then press "Import Creator" if you want to import multiple creators into the same creator set.

From here you’ll be asked to provide the URL for a creators profile. Adding that expands the module to reveal additional fields to add. We’ll try and pre-populate as many of the fields as we can based on our data. Please only change the pre-populated fields if you clearly see a mistake.

If you have a long list of creators you want to upload into a creator set, you can also provide us with a CSV and we’ll upload the list of creators into a creator set. Please let us know which status you’d like for these uploaded creators: “Needs Review”, “Activated”, “Saved”, or "Existing Partner" as well as which creator set into which we should upload the creators.

When providing a CSV of creators, please include the following columns with these headings:

Here’s an example CSV showing the format we need.