The table below shows all the action items / Tasks we need brands to do in order to run a campaign. Each action item also has a turnaround time and what happens after the turnaround time / deadline for the Task has passed. If a deadline passes, 1stCollab reserved the right to take any of the below Deadline Actions to ensure the campaign continues running and to maintain positive relationships with creators.
Task | Required For | Turnaround Time (Business Days) and Deadline Actions |
Source Creators and Review Creator Recommendations. Activate creators into Creator Sets. | All Campaigns | N/A |
Contract Review. Approve or revise contracts we send out to creators. Contracts will include terms such as payment structure, deliverables, usage rights, and timeline. | When a contract value comes in above the Contract Review Threshold | After 3 days, we will counteroffer creators with our recommended price, even if they are above your Contract Review Threshold. |
Promo Codes and Links. Provide custom promo codes and links for creators in contract. | When a custom promo code or link is required for each creator and the code must be generated by the brand | After 5 days, we will allow the creator to go live with content without a link in bio and/or a promo code. |
Product Access. Provide creators access to the product. | When creators need a physical product or access to software in order to best understand and demonstrate the product | After 5 days, if the Product Access has not been started, we will void the agreement and invoice you for 12% the cost of the agreement. |
Content Review. Review creator concepts and content drafts. | When “Review Content” is selected in campaign configurations | After 5 days, we will automatically approve the creator to advance to the next stage of content production. |
Live Verification and Creator Ratings. Verify that the live video meets the specifications in the creative brief and correctly incorporates all feedback. Afterwards provide creators with a rating. | All Campaigns | After 2 days, we will automatically verify that the creator’s live content is approved and send payment to the creator. After 7 days, we will expire the Task to provide a creator rating (though you can still do it in Contracts page). |