The 1stCollab MCP (Model Context Protocol) connects your LLM of choice, like ChatGPT or Claude, directly to your 1stCollab account. Once connected, you can ask your LLM to pull live campaign data, draft creative briefs, review creator submissions, and more, without leaving your chat window.
Before You Start
You'll need an active 1stCollab brand account and login.
Custom connectors are typically only available on paid LLM plans (for example, ChatGPT Plus/Pro/Team or Claude Pro/Max/Team). If you don't see a Connectors option in your LLM, check with your LLM provider about plan requirements.
You'll be asked to log in and approve access to your 1stCollab account in a browser window during setup, so keep your 1stCollab login handy.
Connect to the MCP Server
To connect, you'll need to add the 1stCollab MCP into your LLM as a Connector:
Navigate to your LLM's Connectors settings.
Add in a Custom Connector.
Input the following as your remote MCP Server URL:
https://mcp.1stcollab.com/mcpYou'll be re-directed to a browser window to log in and approve the connection.
Reopen your LLM, and 1stCollab should show as Connected.
Approve permissions for the connection.
Prompt the LLM to connect to the 1stCollab MCP when starting a new chat, since most LLMs need this reminder each session.
đĄ Tip: To confirm the connection worked, try asking your LLM: "What can you do with the 1stCollab MCP?" It should list actions like reviewing campaigns, checking budgets, or messaging creators.
How to Use our MCP
The 1stCollab MCP is genuinely useful anywhere in the influencer-campaign lifecycle. Some examples:
Campaign Reporting:
Scales up for reporting: useful to generate and analyze campaign health snapshots, budget/CPM/CPC rollups, and predict campaign trajectories.
Example: Create a Scheduled Task that runs each morning giving you a snapshot of your active campaign's health and suggests next steps.
Campaign strategy: uses best-practices to suggest next steps and strategies for ongoing and new campaigns, as well as generating suggested personas and creative briefs based on campaign objectives.
Example: Create a Project and input your campaign brief and goals for your campaign. You can chat with the MCP about new strategies to explore for your campaign without having to give it context each time you open up a new chat.
Operational Functionality:
Day-to-day campaign management: pulling live budget utilization and pacing, tracking how many contracts are signed versus actually live, and catching timeline risk before it becomes a problem.
Example: ask the LLM to use the MCP to build a calendar view of each deliverables that should go live.
Triaging the creator pipeline: it surfaces negotiations awaiting review, lets you compare asking rate against market rate, and can send out offers to your approved creators.
Example: create a Skill that goes through your current list of applications, suggests the best creators for you, and sends out offers.
Task Management:
Reviewing and actioning tasks: pulling scripts and video drafts due for approval, running them against the brief automatically where possible, and sending approve or revision decisions straight back to creators.
Example: create a Skill that reads through your campaign brief, submission requirements, and your past feedback for creators, to draft responses for each pending review task.
Messaging Creators: useful for staying on top of communications, since it can tell you which creator threads still need to be actioned versus ones the Ops team is already handling.
Example: ask the MCP to categorize your unread messages into Action Items vs Status Updates to highlight what needs your attention.
Need Help?
If you run into any issues connecting to or using the MCP, reach out to us via Slack or your 1stCollab account team, and we'll help you get set up.