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[WIP] Running a Successful Campaign

Characteristics of high performing campaigns (and how to avoid running low performing campaigns)

Leon Lin avatar
Written by Leon Lin
Updated over 2 months ago

We've run hundreds of campaigns on 1stCollab and have tested out a variety of strategies.

Quantity over Quality

Expect there will be some misses. Don't obsess over every creator being perfect. It's not worth your time.

Go Broad and Narrow Down

Don't Prematurely Evaluate Performance

Expect to Iterate

You likely won't be ROAS positive with your first result

Be on Time

Your performance will suffer because of penalties

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